Bruce Rosenthal

Associates, LLC

Creating Successful Sponsorship Programs

Resources for associations and not-for-profit organizations

Articles / Papers

Successful sponsorship programs are based on well-thought-out strategies and business models.

Blog

The sponsorship landscape is changing rapidly; tips and ideas can lead to greater revenue generation.

Presentations

Education and training are key components to bring organizations’ staff up-to-speed on ways to improve sponsorship programs.

Services

The way to create a sponsorship program that meets the needs of organizations and their sponsors involves evaluating, restructuring, and implementing.

Partnership Professionals Network

Networking, best practices, education, and training through PPN provide helpful resources and new ideas for the sponsorship community.

Events

Featured events provide opportunities for education and networking to build better non-dues revenue sponsorship initiatives.

About PPN

PPN provides solutions, best practices, education, and training to improve partnership and sponsorship programs.

Events

Featured events provide opportunities for education and networking to build better non-dues revenue sponsorship initiatives.

What People Are Saying …

  • You know that you are rather the guru of sponsorships ... right? (Meant in the most positive of ways.)

    Director, Strategic Partnerships, Association of Business Professionals
  • Thank you so much for your participation during our conference. As always, you do a quality presentation and we are very grateful for your willingness to share your knowledge, insights, and feedback.

    Fundraising Association Executive
  • Thank you for another brilliant piece of advice.

    Business Association Executive
  • Bruce's approach to nonprofit sponsorship and partnership is a unique and profitable way to engage with corporate sponsors that provides year-long and potentially life-long value and benefit to both the nonprofit and the sponsor.

    Travis Johnson, Nonprofit Architect Podcast
  • On behalf of my team, THANK YOU for everything you have done for us this year. Our year has been completely transformational, and we are SO excited about the future.

    Director of Corporate Engagement, Education/Technology Association
  • I really appreciate your posts as I'm looking at the daunting task of talking to 20 sponsors and 60 other exhibitors for our conference that was canceled [due to Covid]. Your words are helpful when I can't think straight.

    Association Executive at ASAE Conference
  • As we get near the end of your consulting project with us, I want to share what a delightful and educational process it has been. I readily admit to entering as a bit of a skeptic but am converted. Well done!

    President & CEO, Business Association
  • I periodically share your information with my colleagues as it helps to educate them as well as validate my approach.

    Corporate Relations Manager, Urgent Care Association
  • Your presentation style was memorable and helped reinforce the content. You emphasized the rationale of your recommendations on top of the specific tips you shared. It's great to have practical takeaways to begin implementing when you return home from a conference, and it's perhaps even more powerful to bring back a refreshed mindset.

    Association Executive at a Conference
  • Bruce took charge of the design and practice of LeadingAge's new corporate partnership program, demonstrating constant innovation, intense creativity, and flexibility. In the subsequent years, he continued the evolution and transformation of the program to meet the evolving needs of corporate partners and the association.

    Zachary Sikes, Former Senior Vice President of Business Development, LeadingAge
  • What I valued most in working with Bruce was his ability to transform corporate sponsors into ongoing corporate partnerships. For the corporations, the benefit was a strategic plan that would contribute to their long-term goals.

    (The late) Sharon Hadary, Founding and Former Executive Director, Center for Women’s Business Research
  • One of the best moves I made was to hire Bruce Rosenthal Associates to review our corporate partnership program. Bruce expertly and comprehensively analyzed our program. He provided guidance and training as we launched our new program. As a result, not only has revenue increased, but so has partner satisfaction

    Associate Executive Director, American Association of Collegiate Registrars and Admissions Officers
  • Your presentation style was memorable and helped reinforce the content. You emphasized the rationale of your recommendations on top of the specific tips you shared. It's great to have practical takeaways to begin implementing when you return home from a conference, and it's perhaps even more powerful to bring back a refreshed mindset.

    Association Executive at a Conference
  • I’ve read through many of the resources on the PPN website that have been very helpful.

    Healthcare Association
  • My colleague and I left yesterday’s PPN meeting energized to jump-start our association’s corporate liaison program.

    Healthcare Association
  • The meeting was useful and I can see how this group will continue to be a great resource.

    Trade Association
  • Your resources are outstanding. Thank you for taking a leadership role at this difficult time.

    Business Association
  • All of your expert advice is greatly appreciated.

    Event Planning Organization

Keep Up with the Blog

Quarterly Engagement Articles Feature Sponsorship Best Practices

Combining their extensive years of experience in corporate support and corporate partnership, Lori Zoss Kraska, MBA, CFRE of Growth Owl, LLC and Bruce Rosenthal of Bruce Rosenthal Associates, LLC...

Three Companies Want to Sponsor the Same Thing! Oh no!

What to do when three companies want to sponsor the same component at the association’s annual conference? This question was posted on ASAE Collaborate with an idea about auctioning off the lanyard...

Use These 12 Words to Create Better Sponsor Relationships

What are the 12 words that will create better relationships when you talk with your corporate sponsors and partners? “We’re not selling sponsorships today; let’s talk about your company’s marketing...

A Half-Dozen Ways to Improve Your Association’s Sponsorship Program

Associations want sponsorships to be a “win” for the association and its members. However, association staff and boards are often concerned that corporate sponsors will overstep the boundaries or be...

Top 10 Corporate Sponsorship/Partnership LinkedIn Posts of 2023

Bruce Rosenthal regularly posts on LinkedIn with advice, ideas, and strategies about creating successful corporate sponsorship and partnership programs that increase revenue and add...

Competition for Sponsored Components at Conferences

What to do when three companies want to sponsor the same component at the association’s annual conference? This question was posted on an ASAE listserv with an idea about auctioning off the lanyard...

Words Have Power When It Comes to Successful Sponsorships

Words matter when it comes to organizations' corporate relationships. I worked for an association CEO; we had a robust corporate partner program. The association CEO never called the companies...

What to do When Your Sponsors “Go Rogue”

A friend whispered to me, “do you know what some companies are doing? They’re not sponsoring or exhibiting at association conferences and expos. They’re registering as attendees, networking with...

What does Listening have to do with Sponsorship Success?

“One of the most sincere forms of respect is actually listening to what another has to say.” – Bryant H. McGill This quote is excellent guidance for successful corporate sponsorships and...

Do Sponsors Sell, Sell, Sell? Not Necessarily

One of the biggest concerns about corporate sponsors is .... if they’re given a platform, they’ll sell. if we let them present at a conference session or webinar, they’ll sell if we let them do...

BRUCE ROSENTHAL

Bruce Rosenthal is a strategic advisor and consultant to associations and not-for-profit organizations, creating successful corporate sponsorship and partnership programs that increase revenue and add member/constituent value.

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