Presentations

Creating successful sponsorship programs that increase revenue and add member/constituent can be a heavy lift. Education and training are pathways to achieving sponsorship program goals.

The Key to Attracting Sponsors

In this episode of Buzzworthy LIVE, host Marcus Leite, sat down with special guest Bruce Rosenthal of the Partnership Professionals Network to discuss how you can build strategic partnerships and generate non-dues revenue.

Year-Round Sponsorship Strategy for Associations

On this Association100 podcast, we dive into the world of sponsorships to discuss how sponsorships can be a year-round responsibility, involving all departments within an association..

Overcome Challenges to Your Partnership Program Before They Arise

Building a successful partnership program is a multifaceted endeavor that requires foresight, strategy and collaboration. Learn more on this Professionals for Association Revenue (PAR) article and podcast.

The Value of Conducting an Association Competitive Analysis

In today’s rapidly evolving lanscape, associations face heightened competition and constrained resources. Why has competition increased, how this is impacting organizations, and how can associations respond?

Improving Corporate Sponsorships / ChamberChat Podcast

For Chambers of Commerce seeking ways to increase revenue and member value from their corporate sponsorship and partnership programs …. Brandon Burton and I discussed a lot on his ChamberChat podcast.

Podcast Reveals Ways to Enhance Sponsorship Programs

For associations seeking ways to increase revenue and member value from their corporate sponsorship and partnership programs …. Michael Butera and I discussed a lot on his Association Activision podcast.

How the Competitive Landscape has Changed for Associations and What to do About It

Gone are the days when members join and companies sponsor associations from a sense of duty or professional responsibility. The competition is fierce. Examine how associations are responding.

Transformational Partnerships

To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Sponsorship dollars are often a key part of that revenue equation.

Grow Your Association Through Corporate Partnerships

Highlights of a webcast exploring how associations can be more successful by shifting from transactional sponsorships to transformational partnerships.

The Future of Associations

A blog about helping associations create successful corporate partnership programs that increase revenue, add member/constituent value, and foster sustainability.

Creating an Association Business Model for High-Value Corporate Sponsorships

If we were going to open a new restaurant, we would develop a business model before we create the menu. Similarly, if we’re going to develop an improved corporate sponsorship program, we should develop a business model before we create the list of sponsor benefits.

The New Ways to Form Productive and Profitable Corporate Sponsorships

A podcast about how sponsorships have changed due to Covid; the new needs of corporate sponsors; how associations can effectively partner with companies; and the internal culture changes needed so associations can create successful sponsorship programs.

Findings from Interviews with 100 Corporate Sponsors that Can Help Associations Improve their Sponsorship Program Success

There is a great degree of consistency among companies regarding why they decide to sponsor — or not sponsor — associations. These trends are true across a variety of association trades and professions, and association sizes.

How Associations Can Overcome Today's Revenue Challenges

A dynamic discussion about corporate partnerships, increasing revenue, and driving member value. Core Adventures presents Bruce Rosenthal in this “6 Degrees of Associations” presentation on navigating the revenue challenges facing associations.

Sponsorship & Member Engagement Mastery: What’s Shaping the Future

In a riveting discussion, unraveled the complexities of member engagement and corporate sponsorship programs within associations.

Finding ways for associations and not-for-profit organizations to achieve sponsorship program progress can have long-term benefits for members and other stakeholders.