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Events

Events

This curated selection of webinars, conferences, and other events focuses on opportunities for executives from associations and not-for-profit organizations to learn and network with the goal of improving sponsorship programs.

Stop Chasing Everyone: How to Identify and Win Your Most Valuable Sponsors

Thursday, July 16, 2026 in Indianapolis, Indiana

Most associations spend too much time pursuing companies that aren’t the right sponsorship fit. In this session, Bruce Rosenthal will explain how to shift from a broad, reactive approach to a targeted sponsorship strategy that prioritizes the companies most likely to deliver both revenue and member value.

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Stop Selling Sponsorships: How to Build Year-Round Partnerships with a Marketing Agency Approach

Tuesday, August 11, 2026

Today’s corporate partners don’t buy “sponsorships.” They invest in marketing strategies that deliver measurable value. And when associations can’t meet that expectation, companies take their marketing dollars elsewhere. In this fast-paced, one-hour session, Bruce Rosenthal will explain how to rethink your approach entirely—shifting from transactional sales to a more strategic, marketing agency-style model.

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Revenue Unplugged: Ask Us Anything About Non-Dues Revenue

Wednesday, July 29, 2026 – 11am – 12pm ET

You’ve heard the presentations, read the case studies, and seen the slides—but when it comes to your association, the practical questions about non-dues revenue always remain. That’s why we’re opening the floor for a candid, fast-paced session with four of the association community’s go-to experts in sponsorship, strategy, business models, and partnerships.

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Professionals for Association Revenue's RevUP Summit

November 3 – 5, 2026, MGM National Harbor, Oxen Hill, Maryland

Association execs strive to drive revenue success for their organizations. Ideas are abundant, but teams are often challenged to turn these concepts into outcomes. That’s why the RevUP Summit is designed to equip you not just with ideas, but with the essential business skills and insights to drive them into action. Visit Bruce Rosenthal at the Partnership Professionals Network booth.

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The synergy of virtual and in-person events can lead to shared learning and camaraderie – and new ideas – that will result in better sponsorship programs.