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Events

Events

This curated selection of webinars, conferences, and other events focuses on opportunities for executives from associations and not-for-profit organizations to learn and network with the goal of improving sponsorship programs.

Solving Non-Dues Revenue Challenges for Thriving in a Shifting Sponsorship Landscape

Tuesday, June 3, 2025, The Heritage Center of Brooklyn Center, Minnesota

During this breakout session, Bruce Rosenthal will explain strategies to expand sponsorship offerings in ways that attract new partners and increase revenue. As a bonus, he’ll share five surprising lessons from restaurants and caterers that can be applied to sponsorship success in the association world.

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3 Easy Ways Data Can Transform Sponsor Programs

Wednesday, June 11, 2025, 11:00 a.m. ET

Unlock the potential of your sponsor programs with three simple, data-driven strategies that any association can implement. This engaging panel discussion will demystify the process of using data to elevate your sponsorship offerings. From crafting data-backed pitches to boosting sponsor retention, these practical tips are designed to show you how easy it can be to make a big impact.

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Reinventing Your Revenue Strategy: How to Take the First Step

Tuesday, June 24, 2025, 11:00 a.m. ET

Feeling overwhelmed about where to start with diversifying your revenue streams? Don’t stress—we’ve got your step-by-step guide right here. This webinar is the perfect launchpad for your association’s revenue transformation, no matter how large or small your staff size. Discover how to identify gaps, brainstorm fresh ideas, and prioritize initiatives that align with your mission.

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The CEO Buy-In: Selling the Non-Dues Revenue Vision

Wednesday, Thursday, June 5, 2025, 11:00 a.m. ET

Have a great idea for new revenue streams but need your key stakeholders on board? This panel discussion is your ultimate training ground for turning hesitation into excitement. Learn how to craft a compelling case, anticipate their concerns, and frame revenue diversification as the strategic move your association urgently needs. Get ready to sell your vision like a pro!

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"Mastering Association Corporate Sponsorships" Book Launch on Radio Free 501c Podcast

June 2025 release date to be announced

Rogue Tulips Consulting’s Principal & Founder Cecilia Sepp, CAE, ACNP, will interview sponsorship expert Bruce Rosenthal about his new book, “Mastering Association Corporate Sponsorships: How to Create Strategic Partnerships that Add Revenue and Member Value.” 

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Professionals for Association Revenue's RevUP Summit

November 4 – 5, 2025, Annapolis, Maryland

PAR members understand the challenges and opportunities in driving success for their organizations. Ideas are abundant, but teams are often challenged to turn these concepts into outcomes. That’s why the RevUP Summit is designed to equip you not just with ideas, but with the essential business skills and insights to drive them into action.

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Key Components of a Successful Corporate Partnership Program

Thursday, December 11, 2025, Atlantic City, NJ

Bruce Rosenthal will be presenting this session at the Annual Meeting of the Mid-Atlantic Society of Association Executives.

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The synergy of virtual and in-person events can lead to shared learning and camaraderie – and new ideas – that will result in better sponsorship programs.