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Events

Events

This curated selection of webinars, conferences, and other events focuses on opportunities for executives from associations and not-for-profit organizations to learn and network with the goal of improving sponsorship programs.

Double Your Member Influence: Craft Stories that AI Could Never

Tuesday, October 14, 2025, 2:00 pm ET

People don’t connect with “content.” They connect with stories. That’s the conversation associations need to be having right now, especially as AI gets better at creating noise.

Bruce Rosenthal will co-host the Member Lounge Podcast with Farhad Khan to dive into this. Guest René Rodriguez has spent years studying how influence actually works.

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Professionals for Association Revenue's RevUP Summit

November 4 – 5, 2025, Annapolis, Maryland

PAR members understand the challenges and opportunities in driving success for their organizations. Ideas are abundant, but teams are often challenged to turn these concepts into outcomes. That’s why the RevUP Summit is designed to equip you not just with ideas, but with the essential business skills and insights to drive them into action.

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Unlock Hidden Non-Dues Revenue

Wednesday, October 29, 2025, 1:00 – 2:00 pm ET

Struggling to grow non-dues revenue for your association?  You’re not alone! That’s why I’m teaming up with Barbara Armentrout, CAE and Vinodhini Deshetty for a UST Education webinar: “Unlock Hidden Non-Dues Revenue: 3 Game-Changing Secrets for Association Success”.

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Key Components of a Successful Corporate Partnership Program

Thursday, December 11, 2025, Atlantic City, NJ

Bruce Rosenthal will be presenting this session at the Annual Meeting of the Mid-Atlantic Society of Association Executives.

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Corporate Partnership Accelerator Day

Washington, DC and Chicago

Exclusively for association professionals focused on creating winning corporate sponsorship and partnership programs! There’s no shortage of webinars about improving sponsorships — but sometimes you need a deeper, more comprehensive experience to take your strategy to the next level.

This full-day, in-person training is designed specifically for association staff who want to build stronger, more strategic, and revenue-generating corporate partnerships — all while staying grounded in mission and member value.

Led by two seasoned experts in association partnerships, Bruce Rosenthal and Dan Kowitz.

Check back for training dates in Washington, DC and Chicago.

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The synergy of virtual and in-person events can lead to shared learning and camaraderie – and new ideas – that will result in better sponsorship programs.