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Events

Events

This curated selection of webinars, conferences, and other events focuses on opportunities for executives from associations and not-for-profit organizations to learn and network with the goal of improving sponsorship programs.

Thriving in a Crowded Marketplace: Conducting a Strategic Association Competitive Analysis

Monday, May 5, 2025, Roanoke, Virginia

In today’s dynamic environment, associations face intense competition for the attention and investment of sponsors, members, exhibitors, and advertisers. This Virginia Society of Association Executives Annual Conference session will equip association professionals with the tools and insights needed to understand the competitive landscape, prioritize areas for differentiation, and leverage findings to achieve greater impact and sustainability.

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Solving Non-Dues Revenue Challenges for Thriving in a Shifting Sponsorship Landscape

Tuesday, June 3, 2025, The Heritage Center of Brooklyn Center, Minnesota

During this breakout session, Bruce Rosenthal will explain strategies to expand sponsorship offerings in ways that attract new partners and increase revenue. As a bonus, he’ll share five surprising lessons from restaurants and caterers that can be applied to sponsorship success in the association world.

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Professionals for Association Revenue's RevUP Summit

November 4 – 5, 2025, Annapolis, Maryland

PAR members understand the challenges and opportunities in driving success for their organizations. Ideas are abundant, but teams are often challenged to turn these concepts into outcomes. That’s why the RevUP Summit is designed to equip you not just with ideas, but with the essential business skills and insights to drive them into action.

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The synergy of virtual and in-person events can lead to shared learning and camaraderie – and new ideas – that will result in better sponsorship programs.