
NEW BOOK by Bruce Rosenthal
Corporate Partnership Expert
Bruce Rosenthal is a corporate sponsorships strategist dedicated to helping associations develop transformational sponsorship and partnership programs. These programs are designed to increase revenue, enhance member value, grow the association’s brand, fulfill the association’s mission, and ensure organizational sustainability.
WHAT’S INSIDE
Part 1: The Why
Chapter 1 – Adapting to a Changing Landscape
Chapter 2 – Case Study: Association Launches New Corporate Program to Create Sustainable Value to Partners
Chapter 3 – How to Determine if Your Association is Sponsorship Ready
Chapter 4 – Marketing Agency Model: A New Business Approach that Opens Doors to Corporate Partnerships
Chapter 5 – Case Study: How an Association Transitioned from Sponsorships to Partnerships
Chapter 6 – The VALUE Framework
Part 2: The How
Chapter 7 – Strong Foundations and Strategies
Chapter 8 – Craft Your Go-to-Market Strategy
Chapter 9 – Stewardship and Renewals
Chapter 10 – Measure Success and Adapt