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Successful sponsorship programs are an art and a science. Best practices and models can be key to avoiding pitfalls and advancing sponsorship programs.

Quarterly Engagement Articles Feature Sponsorship Best Practices

Quarterly Engagement Articles Feature Sponsorship Best Practices

Combining their extensive years of experience in corporate support and corporate partnership, Lori Zoss Kraska, MBA, CFRE of Growth Owl, LLC and Bruce Rosenthal of Bruce Rosenthal Associates, LLC have come together to share insights and best practices with a series of...

Three Companies Want to Sponsor the Same Thing! Oh no!

Three Companies Want to Sponsor the Same Thing! Oh no!

What to do when three companies want to sponsor the same component at the association’s annual conference? This question was posted on ASAE Collaborate with an idea about auctioning off the lanyard sponsorship to the highest bidder. The value of lanyard sponsorships...

Use These 12 Words to Create Better Sponsor Relationships

Use These 12 Words to Create Better Sponsor Relationships

What are the 12 words that will create better relationships when you talk with your corporate sponsors and partners? “We’re not selling sponsorships today; let’s talk about your company’s marketing goals.” Here is the reaction I get when I begin conversations with...

A Half-Dozen Ways to Improve Your Association’s Sponsorship Program

A Half-Dozen Ways to Improve Your Association’s Sponsorship Program

Associations want sponsorships to be a “win” for the association and its members. However, association staff and boards are often concerned that corporate sponsors will overstep the boundaries or be too “salesy”. Resolutions to this dilemma are in my article, “A...

Top 10 Corporate Sponsorship/Partnership LinkedIn Posts of 2023

Top 10 Corporate Sponsorship/Partnership LinkedIn Posts of 2023

Bruce Rosenthal regularly posts on LinkedIn with advice, ideas, and strategies about creating successful corporate sponsorship and partnership programs that increase revenue and add member/constituent value. We’ve compiled his 10 most popular LinkedIn posts of 2023:...

Competition for Sponsored Components at Conferences

Competition for Sponsored Components at Conferences

What to do when three companies want to sponsor the same component at the association’s annual conference? This question was posted on an ASAE listserv with an idea about auctioning off the lanyard sponsorship to the highest bidder. The value of lanyard sponsorships...

Words Have Power When It Comes to Successful Sponsorships

Words Have Power When It Comes to Successful Sponsorships

Words matter when it comes to organizations' corporate relationships. I worked for an association CEO; we had a robust corporate partner program. The association CEO never called the companies “vendors”. He sometimes called them “sponsors” or “partners”. He often...

What to do When Your Sponsors “Go Rogue”

What to do When Your Sponsors “Go Rogue”

A friend whispered to me, “do you know what some companies are doing? They’re not sponsoring or exhibiting at association conferences and expos. They’re registering as attendees, networking with clients and prospects during the day and hosting dinner meetings!”  I...

What does Listening have to do with Sponsorship Success?

What does Listening have to do with Sponsorship Success?

“One of the most sincere forms of respect is actually listening to what another has to say.” – Bryant H. McGill This quote is excellent guidance for successful corporate sponsorships and partnerships. Gone are the days of Platinum/Gold/Silver/Bronze-level prospectuses...

Uncovering sponsorship success strategies from similar – and dissimilar – associations and not-for-profit organizations can lead to new revenue opportunities.