Successful sponsorship programs are an art and a science. Best practices and models can be key to avoiding pitfalls and advancing sponsorship programs.
Do Sponsors Sell, Sell, Sell? Not Necessarily
One of the biggest concerns about corporate sponsors is .... if they’re given a platform, they’ll sell. if we let them present at a conference session or webinar, they’ll sell if we let them do focus groups, they’ll sell if we let them speak with our board members,...
Uncovering sponsorship success strategies from similar – and dissimilar – associations and not-for-profit organizations can lead to new revenue opportunities.