Successful sponsorship programs are an art and a science. Best practices and models can be key to avoiding pitfalls and advancing sponsorship programs.
Spooky Sponsorships for Halloween
In recognition of Halloween, Lori Zoss Kraska and Bruce Rosenthal use a Halloween theme to provide 10 sponsorship program tips for success. For example: Is your sponsorship program a trick or a treat? Do you have a witches brew of benefits? Are you dealing with...
Quarterly Engagement Articles Feature Sponsorship Best Practices
Combining their extensive years of experience in corporate support and corporate partnership, Lori Zoss Kraska, MBA, CFRE of Growth Owl, LLC and Bruce Rosenthal of Bruce Rosenthal Associates, LLC have come together to share insights and best practices with a series of...
Three Companies Want to Sponsor the Same Thing! Oh no!
What to do when three companies want to sponsor the same component at the association’s annual conference? This question was posted on ASAE Collaborate with an idea about auctioning off the lanyard sponsorship to the highest bidder. The value of lanyard sponsorships...
Use These 12 Words to Create Better Sponsor Relationships
What are the 12 words that will create better relationships when you talk with your corporate sponsors and partners? “We’re not selling sponsorships today; let’s talk about your company’s marketing goals.” Here is the reaction I get when I begin conversations with...
A Half-Dozen Ways to Improve Your Association’s Sponsorship Program
Associations want sponsorships to be a “win” for the association and its members. However, association staff and boards are often concerned that corporate sponsors will overstep the boundaries or be too “salesy”. Resolutions to this dilemma are in my article, “A...
Top 10 Corporate Sponsorship/Partnership LinkedIn Posts of 2023
Bruce Rosenthal regularly posts on LinkedIn with advice, ideas, and strategies about creating successful corporate sponsorship and partnership programs that increase revenue and add member/constituent value. We’ve compiled his 10 most popular LinkedIn posts of 2023:...
Competition for Sponsored Components at Conferences
What to do when three companies want to sponsor the same component at the association’s annual conference? This question was posted on an ASAE listserv with an idea about auctioning off the lanyard sponsorship to the highest bidder. The value of lanyard sponsorships...
Words Have Power When It Comes to Successful Sponsorships
Words matter when it comes to organizations' corporate relationships. I worked for an association CEO; we had a robust corporate partner program. The association CEO never called the companies “vendors”. He sometimes called them “sponsors” or “partners”. He often...
What to do When Your Sponsors “Go Rogue”
A friend whispered to me, “do you know what some companies are doing? They’re not sponsoring or exhibiting at association conferences and expos. They’re registering as attendees, networking with clients and prospects during the day and hosting dinner meetings!” I...