In recognition of Halloween, Lori Zoss Kraska and Bruce Rosenthal use a Halloween theme to provide 10 sponsorship program tips for success. For example:

• Is your sponsorship program a trick or a treat?
• Do you have a witches brew of benefits?
• Are you dealing with Zombies?
• Are your sponsors ghosting you?
• How can you make sponsors light up like a Jack-o-Lantern?

This is your Halloween “bag of candy”.