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Sponsorship Lessons from Marketing Guru Seth Godin

Many associations sell conference sponsorships and à la carte sponsorships from a prospectus … a standard menu.

Read Godin’s recent post and think about how his idea might change our “sales” process. 🚀

“ARE YOU PITCHING OR ARE YOU ASKING?

“There are two ways to tell:

“First, if you have a script or a highlighted goal in mind, you’re pitching. You’re simply asking questions to create connection, tension or forward motion.

“Second, if you’re willing to learn and change your point of view as a result of the conversation, you’re asking. That’s rare.

“People can tell.”