Many associations sell conference sponsorships and à la carte sponsorships from a prospectus … a standard menu.
Read Godin’s recent post and think about how his idea might change our “sales” process. 🚀
“ARE YOU PITCHING OR ARE YOU ASKING?
“There are two ways to tell:
“First, if you have a script or a highlighted goal in mind, you’re pitching. You’re simply asking questions to create connection, tension or forward motion.
“Second, if you’re willing to learn and change your point of view as a result of the conversation, you’re asking. That’s rare.
“People can tell.”