Recent Posts
- Can an Association’s Sponsorship Program Succeed Without Staff Collaboration?
- A Dilemma: The Association’s Staff and Board Think Sponsorships will Look Like Endorsements
- From Silos to Strategy — The Real Reason Sponsorships Fall Flat
- “But We’re a Nonprofit…” — And Other Myths Holding You Back
- Is Your Sponsorship Model Stuck in the Past?
- Are You “Rubbing Companies the Wrong Way?”
- What’s the Role of an Association’s Sponsorship Staff Person?
- Sponsorship Lessons from Marketing Guru Seth Godin
- How to Combine Sales and Service to Increase Sponsorship Program Value
- How to Create Recognition with Impact for Sponsors
- An Association with No Competitors? Really?!
- The Value of Staff Collaboration to Increase Sponsor Revenue
- The Right Balance of Association Needs and Sponsor Needs
- Sponsorship Lessons Learned from at World-Famous Fountain
- Sightseeing in Italy Reminded me of why Associations Need Sponsors
- The Value of Providing “Surprise Delights” for Your Association’s Sponsors
- How to Add Value for Sponsor’s at a VIP Banquet
- How to Know if Your Association’s Sponsorship Program Needs a Refresh
- Do Your Sponsors Feel Valued or Taken for Granted?
- Top 10 Quotes about “Mastering Association Corporate Sponsorships”
- Spooky Sponsorships for Halloween
- Quarterly Engagement Articles Feature Sponsorship Best Practices
- Three Companies Want to Sponsor the Same Thing! Oh no!
- Use These 12 Words to Create Better Sponsor Relationships
- A Half-Dozen Ways to Improve Your Association’s Sponsorship Program
- Competition for Sponsored Components at Conferences
- Words Have Power When It Comes to Successful Sponsorships
- What to do When Your Sponsors “Go Rogue”
- What does Listening have to do with Sponsorship Success?
- Do Sponsors Sell, Sell, Sell? Not Necessarily