Quarterly Engagement Articles Feature Sponsorship Best Practices
Combining their extensive years of experience in corporate support and corporate partnership, Lori Zoss Kraska, MBA, CFRE of Growth Owl, LLC and Bruce Rosenthal of Bruce Rosenthal Associates, LLC have come together to share insights and best practices with a series of...
Three Companies Want to Sponsor the Same Thing! Oh no!
What to do when three companies want to sponsor the same component at the association’s annual conference? This question was posted on ASAE Collaborate with an idea about auctioning off the lanyard sponsorship to the highest bidder. The value of lanyard sponsorships...
Use These 12 Words to Create Better Sponsor Relationships
What are the 12 words that will create better relationships when you talk with your corporate sponsors and partners? “We’re not selling sponsorships today; let’s talk about your company’s marketing goals.” Here is the reaction I get when I begin conversations with...
A Half-Dozen Ways to Improve Your Association’s Sponsorship Program
Associations want sponsorships to be a “win” for the association and its members. However, association staff and boards are often concerned that corporate sponsors will overstep the boundaries or be too “salesy”. Resolutions to this dilemma are in my article, “A...