Successful sponsorship programs are an art and a science. Best practices and models can be key to avoiding pitfalls and advancing sponsorship programs.
What does Listening have to do with Sponsorship Success?
“One of the most sincere forms of respect is actually listening to what another has to say.” – Bryant H. McGill This quote is excellent guidance for successful corporate sponsorships and partnerships. Gone are the days of Platinum/Gold/Silver/Bronze-level prospectuses...
Do Sponsors Sell, Sell, Sell? Not Necessarily
One of the biggest concerns about corporate sponsors is .... if they’re given a platform, they’ll sell. if we let them present at a conference session or webinar, they’ll sell if we let them do focus groups, they’ll sell if we let them speak with our board members,...
Uncovering sponsorship success strategies from similar – and dissimilar – associations and not-for-profit organizations can lead to new revenue opportunities.