What does Listening have to do with Sponsorship Success?

What does Listening have to do with Sponsorship Success?

“One of the most sincere forms of respect is actually listening to what another has to say.” – Bryant H. McGill This quote is excellent guidance for successful corporate sponsorships and partnerships. Gone are the days of Platinum/Gold/Silver/Bronze-level prospectuses...
Do Sponsors Sell, Sell, Sell? Not Necessarily

Do Sponsors Sell, Sell, Sell? Not Necessarily

One of the biggest concerns about corporate sponsors is …. if they’re given a platform, they’ll sell. if we let them present at a conference session or webinar, they’ll sell if we let them do focus groups, they’ll sell if we let them speak with our board...
Member Email Addresses for Sponsors?

Member Email Addresses for Sponsors?

Hardly a week goes by that I don’t hear “our association’s event sponsors and exhibitors want attendee email addresses, however, our policy is to not share email addresses.” The other scenario is that the association provides email addresses only for attendees who...
Myths and Realities

Myths and Realities

Myths and realities can have important implications for corporate sponsorship programs. MYTHS: The only way companies can REACH association members is via associations’ membership lists, events, etc. The only way companies can TEACH association members is via...