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Events

Events

This curated selection of webinars, conferences, and other events focuses on opportunities for executives from associations and not-for-profit organizations to learn and network with the goal of improving sponsorship programs.

Unlock Revenue & Retention: The Non-Dues Strategy You Need

Thursday, April 3, 2025, 3:00 – 4:00 p.m. ET

Associations are continually seeking innovative methods to enhance member engagement. What if the key to deeper connections lies within your revenue strategy? This insightful episode of the Member Lounge Podcast features special guest Andy Steggles and co-host Bruce Rosenthal.

Association Management: Beyond Dues Revenue

Thursday, April 10, 2025, 2:00 – 4:30 p.m. ET

Bruce Rosenthal will present valuable partnership strategies to help ensure your association can not only increase their non-dues revenue but also enhance member engagement and satisfaction.

Marketing in an AI World: Community Over Content

Thursday, April 17, 2025, 3:00 – 4:00 p.m.

As AI reshapes content, associations have a key advantage—real connection. Join us to explore why community is the future of engagement. This insightful Member Lounge podcast features guest Jonathan Milne, VP of AI Services at Demand Spring, and co-hosts Bruce Rosenthal and Farhad Khan.

Build Winning Association Sponsorship Programs: Strategies for Success

Wednesday, April 9, 2025, 12pm ET

Unlock the full potential of sponsorship and ad sales. What makes sponsors say “yes” — and what drives them away? Join the conversation about what influences sponsorship decisions. Gain actionable strategies to develop a sponsorship program that not only drives increased revenue but also enhances member value.

Case Study: How EDUCAUSE Changed Their Culture to Embrace Partnerships

Wednesday, April 16, 2025, 2:00 – 3:00 p.m. ET

Discover how your organization can revolutionize corporate partnerships by implementing strategic cultural shifts. Learn EDUCAUSE’s transformative approach to moving beyond transactional interactions, gaining leadership buy-in, and creating meaningful collaborations.

Thriving in a Crowded Marketplace: Conducting a Strategic Association Competitive Analysis

Monday, May 5, 2025, Roanoke, Virginia

In today’s dynamic environment, associations face intense competition for the attention and investment of sponsors, members, exhibitors, and advertisers. This Virginia Society of Association Executives Annual Conference session will equip association professionals with the tools and insights needed to understand the competitive landscape, prioritize areas for differentiation, and leverage findings to achieve greater impact and sustainability.

Professionals for Association Revenue's RevUP Summit

November 4 – 5, 2025, Annapolis, Maryland

PAR members understand the challenges and opportunities in driving success for their organizations. Ideas are abundant, but teams are often challenged to turn these concepts into outcomes. That’s why the RevUP Summit is designed to equip you not just with ideas, but with the essential business skills and insights to drive them into action.

The synergy of virtual and in-person events can lead to shared learning and camaraderie – and new ideas – that will result in better sponsorship programs.