Dec 29, 2023
Bruce Rosenthal regularly posts on LinkedIn with advice, ideas, and strategies about creating successful corporate sponsorship and partnership programs that increase revenue and add member/constituent value. We’ve compiled his 10 most popular LinkedIn posts of 2023:...
May 1, 2023
What to do when three companies want to sponsor the same component at the association’s annual conference? This question was posted on an ASAE listserv with an idea about auctioning off the lanyard sponsorship to the highest bidder. The value of lanyard sponsorships...
Mar 9, 2023
Words matter when it comes to organizations’ corporate relationships. I worked for an association CEO; we had a robust corporate partner program. The association CEO never called the companies “vendors”. He sometimes called them “sponsors” or “partners”. He...
Mar 9, 2023
A friend whispered to me, “do you know what some companies are doing? They’re not sponsoring or exhibiting at association conferences and expos. They’re registering as attendees, networking with clients and prospects during the day and hosting dinner meetings!” I...
Oct 20, 2022
“One of the most sincere forms of respect is actually listening to what another has to say.” – Bryant H. McGill This quote is excellent guidance for successful corporate sponsorships and partnerships. Gone are the days of Platinum/Gold/Silver/Bronze-level prospectuses...
