Associations want sponsorships to be a “win” for the association and its members.

However, association staff and boards are often concerned that corporate sponsors will overstep the boundaries or be too “salesy”.

Resolutions to this dilemma are in my article, “A Half-Dozen Ways to Improve Your Association’s Corporate Partnership Program and Advance Your Association”. The article appears in the just-published “Associations Evolve: 2024 & Beyond” from Answers for Associations. My article is on page 100.

My article includes solutions: providing email addresses to corporate partners; providing value-added recognition for partners; helping partners pivot from “sales” to “education”, and dealing with corporate partners that “go rogue” at association conferences.