Associations are eager to know if their corporate sponsorship programs are up-to-date and maximizing revenue. But there’s little benchmarking information available for sponsorship programs. Therefore, I put together this list of warning signs that your sponsorship...
Corporate sponsors often tell me they feel like they are taken for granted by associations. But, when I check in with the association’s staff, they say, “Really? We LOVE our sponsors!” This disconnect often comes down to communications and engagement. Here are a few...
Top 10 Best Quotes about my new book, “Mastering Association Corporate Sponsorships: How to Create Strategic Partnerships that Add Revenue and Member Value” 1️⃣ IMPORTANCE – “Bruce’s book is a game-changer for association leaders.” 2️⃣ PLAN – “Bruce charts a path for...
In recognition of Halloween, Lori Zoss Kraska and Bruce Rosenthal use a Halloween theme to provide 10 sponsorship program tips for success. For example: Is your sponsorship program a trick or a treat? Do you have a witches brew of benefits? Are you dealing with...
Combining their extensive years of experience in corporate support and corporate partnership, Lori Zoss Kraska, MBA, CFRE of Growth Owl, LLC and Bruce Rosenthal of Bruce Rosenthal Associates, LLC have come together to share insights and best practices with a series of...
