Articles / Papers

This selection of articles can be used as a road map for associations and not-for-profit organizations to ramp up sponsorship programs to increase revenue and member value.

Kick Off Your Q2 2023 with These 4 Corporate Engagement Action Items

We’ve seen the lists distributed the first week in January with titles like “23 Tips for 2023” or “Start Off Your Year with this Baker’s Dozen of Ideas”. However, what happens after three months? How do you keep the momentum going as you move into Spring?

Kick Off Your Q3 by Learning the Top 5 Findings From Corporate Sponsor Interviews

Bruce Rosenthal has identified the top five findings from these interviews with 100 corporate sponsors. Lori Zoss Kraska adds her valuable insights.

Kick Off Your Q4 2023 by Learning 5 More Top Findings from Corporate Sponsor Interviews

In the “Kick Off Your Q3 2023″ article, Bruce Rosenthal identified the top five findings from interviews with 100 corporate sponsors; Lori Zoss Kraska added her valuable insights. Now for Q4 we present five more top findings from corporate sponsor interviews.

Why Your Sponsorship Program Needs a Refresh

“As sponsors place more value on content and thought leadership offerings, associations must retool their sponsorship programs to meet those needs and generate non-dues revenue,” according to an article published by ASAE and featuring Dan Kowitz, founder & CEO of JSB Partnership Consultants and Convener of the Partnership Professionals Network.

“Buh Bye Bronze, Silver & Gold, We’re Adopting a New Year-Round Approach to Sponsorship”

Traditional à la carte, event-centric sponsorships are losing favor with some companies. There is potential for more revenue and member value with a year-round approach to sponsorships.

“Successful Association Sponsorships in the New Competitive Environment”

The corporate sponsorship paradigm has shifted in two important and related ways: First, associations are not “sole source”. Second, associations are not immune from competition. (See the article on page 84.)

10 Steps to a Successful Corporate Sponsorship Program

The Academy of Medical-Surgical Nurses (AMSN) has created a corporate partnership relationship with Medtronic that provides significant value for members and AMSN, as well as Medtronic.

“Structuring Association Sponsorship Programs to Win”

It’s no longer a given that companies that sell to your members will sponsor your association.

“Looking for Sponsor Dollars? Try These Two Hot Areas”

Traditionally, sponsorships have been funded from companies’ market budgets. A new strategy is sponsorship funding from companies’ diversity, equity, and inclusion (DEI) and environmental sustainability budgets.

“The 2023 Outlook for Non-Dues Revenue”

After nearly three years of pandemic and economic uncertainty, what has your association learned? Are you doing anything differently? Have you stopped doing anything? What are you better at now? Your answers hint at how well your association might handle the future, because this uncertainty won’t be ending anytime soon.

“Content is King When Competing for Sponsors”

Offering sponsors content placement opportunities and providing sponsors with metrics on how their content is performing is a great way to add value for sponsor companies while delivering content that members need.

How Associations Can Generate New Forms of Corporate Sponsorship

A new source of sponsorship revenue is emerging. Many companies have increased their desire to gain visibility and credibility for their corporate social responsibility; diversity, equity, and inclusion; and sustainability programs.

Learning how to increase sponsorship revenue – in alignment with your organization’s mission – is critical for organizational success.